Coaching with funding from BAFA

promoting entrepreneurial know-how

Small and medium-sized companies can have BAFA support their advice with us. Our customers can receive a subsidy under the following conditions:

  • Young companies that have not been on the market for more than two years (start-up companies)
  • Companies from the third year after founding (existing companies)

No insolvency proceedings may be opened, which is already the most important reason for exclusion. Also excluded are the liberal professions (e.g. tax consultants), companies in primary agricultural production, fisheries and aquaculture.

Existing companies may not take more than five days of advice. The days do not have to be consecutive. This limit does not apply to young companies or companies in difficulty. Here, the measure can be carried out and billed over the entire funding period (maximum 6 months).



company type assessment basis region subsidy rate maximum grant
young companies
no longer than 2 years on the market
4,000 euros new federal states (without Berlin and without the Leipzig region) 80 % 3,200 euros
Lueneburg region 60 % 2,400 euros
old federal states (without Lüneburg region)
with Berlin and the Leipzig region
50 % 2,000 euros
existing company
from the third year after foundation
3,000 euros new federal states (without Berlin and without the Leipzig region) 80 % 2,400 euros
Lueneburg region 60 % 1,800 euros
old federal states (without Lüneburg region)
with Berlin and the Leipzig region
50 % 1,500 euros
company in trouble 3,000 euros all locations 90 % 2,700 euros


Before applying, young companies and companies in difficulty must have a free information meeting with a regional contact person about the funding requirements. Existing companies are free to take advantage of an information meeting.

Applications for a subsidy to cover the costs of a planned consultation can only be submitted online via the application platform of the BAFA be provided (see tab “Forms”). The applicant and recipient of the grant is the company being advised.



Our special offer: Coaching over one month per topic = 1000 Euro net (each topic is treated over one month, you only pay for the topic you have chosen for the coaching). A coaching over 6 months (all topics) costs 4000 Euro if paid in one amount (then BAFA funding is also possible, see table below). Alternatively, a monthly payment is also possible (without BAFA funding) with 700 euros per month. This coaching also lasts for 6 months.

Some of the consultations take place via video conferencing. Please note that even if you would like to take advantage of BAFA funding, you will have to pre-finance 100% of the consulting yourself. Once the consulting has been completed, you will submit the complete application for funding with the consultant and will be reimbursed for the eligible part of the consulting if it is approved.


1. company foundation topic

  • Optimization and fine-tuning of the business idea
  • Support in the development of the business plan
  • Business Plan Canvas
  • Analysis of the optimal legal form for the project
  • Law and taxes
  • Marketing and advertising
  • Possible further funding opportunities
  • Funding
  • Personnel leadership and personnel management
  • Structure of the company processes


2. Topic on international purchasing

  • Mentality “Get to know and appreciate the Chinese business partner. This is China: country & people
  • How do you get the best quality at the best price in China – even without flying to China? How do I proceed tactically in the negotiation?
  • How do you get goods of average 1000 USD from Chinese supplier completely free of charge due to marketing measures?
  • Professional drafting of supply contracts, what should be included in the contract and why? What can happen if this is not done?
  • Sales tax must at least be laid out for imports (input tax), how can this be avoided, especially with large import volumes?
  • Save on freight costs, how is that possible? What cost traps are there with freight, especially with CIF deliveries from China. How do you find the right logistics solution and what are the logistics processes.
  • How do you recognize a reputable business partner (website, domain, address) when researching online
  • Timings (production time, delivery time, etc.)
  • Payment modalities (e.g. 30% down payment and 70% down payment), what alternative and secure payment options are there? How can secure payment options also become a trap?
  • Terms of delivery (Incoterms)
  • Insurance (transport, product liability, etc.)
  • Documentation (B/L, Telex release B/L, Form A)
  • Total cost calculation for a China import, which costs are to be expected
  • Customs (EORI number, customs tariff, experience)
  • Calculation of customs and import sales tax
  • Goods inspection, goods receipt, complaints
  • Development of a private label, what are the requirements, what steps must be observed and carried out
  • Requirements for the sale of technical household appliances in the EU, what must be observed so that your product can be imported into the EU and placed on the market?
  • Mentality to provide certificates (e.g. GS) from Chinese suppliers
  • Obligations of the importer according to the Product Safety Act
  • What are the most important trade fairs in China (especially for your product), how can a trade fair visit work (with field reports and practical examples)
  • Goods acceptance already in China by external goods inspectors and engineers independently of your supplier in China
  • Compliance with delivery dates by Chinese suppliers
  • Complaints in China, why Chinese suppliers like to ignore them and how you can still assert yourself
  • Samples & prototypes from China, production, shipping and testing of the samples & prototypes
  • Prevent your own ideas from being copied in China
  • Important documents for import or logistics
  • Investors in Hong Kong, how to successfully find an investor to invest up to $10,000 in your import business with no refunds.
  • How does a trip to China work (visa, hotel booking, flight booking, important places etc.)
  • Simulation of a production in China or an import business (from the first research to the delivery of the product – now also apply the knowledge you have learned)